Pipeline Intelligence · Account Scoring
Your CRM already knows
who's going to buy.
We find them.
Most healthcare sales teams call the accounts they recognize — not the ones most likely to convert. We score every account in your TAM by win probability, then hand those scores straight to our SDRs.
What we've learned building models for healthcare:
1 in 4
High-potential accounts sit untouched in most CRMs
5+
Territory imbalances found in nearly every sales org
80%
Of closed-won revenue traces back to top-scored accounts
The Problem
Coverage isn't the same as conversion.
Most SDR teams are measured on activity — calls made, emails sent, meetings booked. But activity without prioritization just burns through your TAM faster.
The accounts most likely to buy are often hiding in plain sight — buried in your CRM, unlabeled and uncalled — while reps work the accounts that feel familiar but rarely close.
Connexu's pipeline intelligence flips the model. Instead of asking "who should we call?", we ask "who's most likely to buy?" — then build the math to answer it.
Before
Reps call who they know. Coverage-driven.
After
Reps call who the model scores highest. Conversion-driven.
The Method
From raw data to ranked accounts.
Five phases. Each one builds on the last. Select a phase to see what happens.
Phase 1 of 5
Unify — One healthcare-aware dataset
We pull your CRM history, marketing engagement, and enrichment layers into a single dataset purpose-built for healthcare buying patterns. Your win/loss data becomes the foundation.
CRM + marketing + 28+ enrichment sources
CRM + marketing + 28+ enrichment sources
Historical win/loss as the training ground
Historical win/loss as the training ground
Clinical context layered in — care setting, EHR, payer mix
Clinical context layered in — care setting, EHR, payer mix
What Changes
When you know where to aim, everything works harder.
Pipeline intelligence isn't a dashboard. It's a decision engine that changes how every part of your go-to-market operates.
SDRs stop guessing
Instead of working a static list, reps get a daily-refreshed, score-ranked set of accounts most likely to engage. Outreach gets sharper. Connect rates go up. Burnout goes down.
Marketing gets a target
Retargeting, content, and ABM spend flows to high-score accounts — not whatever segment looked good in a spreadsheet. Budget compounds instead of scattering.
37%
Shorter sales cycles
Sharper focus, fewer wasted touches
+8¢
Magic number lift
More revenue per dollar of sales spend
30 days
To live scores
From raw data to deployed model
1 model
For both teams
Sales and marketing, same truth
Unified GTM
One score.
Two teams.
Zero wasted motion.
The biggest leak in most go-to-market engines is the handoff. Marketing targets one audience. Sales calls another. Pipeline falls through the gap.
Pipeline intelligence gives both teams the same ranked list, the same ICP definition, and the same definition of "best account." When everyone aims at the same targets, every touchpoint compounds.
Same scores
One ranking, shared by both teams
Same ICP
One definition of "best account"
The Questions
Questions your data should answer.
If your CRM can't answer these, you're leaving pipeline on the table.
When a health system hires a new CMO, is that a buying signal — or a budget freeze waiting to happen?
Does heavy EHR investment mean they're ready for your solution — or their stack is already full?
Which territories look busy on paper but convert at half the rate of the ones you're ignoring?
We turn questions like these into testable hypotheses — then into scored, ranked, actionable answers.
Keep exploring
More from Connexu.
The full platform
Scores flow straight into our SDR engine — see how outreach turns them into meetings.
Why managed beats in-house
A fully managed engine that costs a fraction of building it yourself.
Client results
$32.1M+ in pipeline generated in 2026 across healthcare clients.
How it works in practice
Answers on onboarding, integration, and meeting quality.
Stop guessing.
Start scoring.
Let's build a propensity model for your healthcare TAM — and feed the scores straight to your SDRs.
Score my accounts