Connexu Blog
Healthcare sales,
decoded.
Strategies, benchmarks, and playbooks for building pipeline in B2B healthcare — from SDR tactics to omnichannel outreach and everything in between.
Weighing outside help? Start with our guide to outsourced healthcare SDRs, or compare the best healthcare SDR agencies.
The State of Healthcare Prospect Data (2026)
Only 2% of ~26,000 healthcare prospect records we received in one week were complete. Missing rates by field, and how to fix a list before outreach.
Best Healthcare SDR Agencies in 2026: An Honest Comparison
Ten healthcare SDR and appointment setting agencies compared on healthcare focus, channels, pricing, and contract terms, using their own published info.
Healthcare Appointment Setting: How It Works and What It Costs
How B2B healthcare appointment setting works, what retainers and per-meeting fees cost in 2026, and how to pick a provider that books meetings that show.
How to Shorten the Health Plan Sales Cycle
Payers are putting money into vendors that can prove results. Here's how to shorten the health plan sales cycle by selling to one outcome metric, finding its owner early, and showing up with an implementation plan.
In-House vs. Managed Healthcare SDRs: What an SDR Really Costs
A well-funded healthtech is recruiting SDRs at $90K-$110K OTE. Here's the full cost of an in-house healthcare SDR, from benefits and data to ramp, attrition, and management time, and how it compares to a managed program.
How to Sell to Health Plans: An Outbound Playbook for Reaching Payer Buyers
Payers buy differently than health systems. Here's how to map health plan buyers, tie outreach to Stars, prior authorization, and interoperability pressure, and build an SDR sequence that books meetings.
Cold Email Frameworks for Healthcare Sales
A repeatable cold email framework built for healthcare buyers — hooks, value proofs, compliance guardrails, and follow-up sequences that convert CIOs, CMIOs, and procurement leads.
Healthcare SDR Cadence: 14-Day Multichannel Template (2026)
A 14-day healthcare SDR cadence template: a day-by-day table of email, LinkedIn, phone, and intent-triggered touches that reach the buying committee without burning accounts.
Healthcare SDR Metrics: The KPIs That Actually Predict Pipeline
Calls and emails sent don't predict pipeline. Here are the healthcare SDR metrics that actually do — and how to instrument them without drowning in dashboards.
Intent Data for Healthcare Sales: Finding In-Market Buyers Before Your Competitors
Intent data surfaces the accounts researching your category before they ever fill out a form. Here's what intent data is, why healthcare intent is different, and how to turn signal into meetings.
Healthcare Buying Committee: Who Decides and How to Reach Every Member
Health system purchases are committee decisions, not individual ones. Here's who sits on the buying committee, what each member cares about, and how to map and sequence them before your first meeting.
HIPAA-Compliant SDR Outreach: A Practical Guide for Healthcare Sales Teams
HIPAA isn't a checkbox your legal team handles once a year. For healthcare SDR teams, it's a daily operating constraint that shapes who you contact, what you say, and how you store the response. Here's how to run outreach that's both compliant and effective.
Selling to Health System CMOs: What Actually Gets a Meeting
The health system CMO is the most-over-targeted, least-understood buyer in healthcare B2B. Every vendor wants 30 minutes; most get silence. Here's what actually gets a CMO to reply — and what gets your email archived.
The LinkedIn Conference Outreach Playbook: Pre & Post-Event Strategies That Convert
A step-by-step guide to LinkedIn pre-conference and post-conference outreach — cadence timing, connection request messaging, and follow-up frameworks that turn event attendees into booked meetings.
The MedTech Go-to-Market Playbook: From FDA Clearance to First Meetings
The MedTech go-to-market playbook: from FDA clearance to first health-system meetings — champion mapping, value-analysis sequencing, and pipeline in 7 days.
Healthcare SDR Role Explained: Skills, Tools & Career Path (2026)
A healthcare SDR specializes in prospecting and qualifying buyers across hospitals, health systems, and MedTech. Here's what the role involves, what it pays, and when to outsource it.
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