Original Research
Healthcare Prospect Data Study (2026).
How complete are the prospect lists healthcare sellers actually work from? We measured the lists our clients sent us.
Last updated: October 16, 2026
Major Takeaways
2%
Of about 26,000 healthcare prospect records were fully complete, across 55 client lists sent to Connexu in one week.
47%
Of records in that snapshot had a LinkedIn URL. Email was filled on 22% and mobile on 9.6%.
3.4%
Complete in our ongoing data: 34,621 records in 56 lists from 23 client organizations (Sep 22 to Oct 9, 2026).
0.0%
Complete in 15 lists (15,891 records) measured exactly as clients sent them, before enrichment.
94.2%
Of records in the ongoing data had neither an email nor a mobile number.
7 fields
Our completeness standard: name, title, company, domain, LinkedIn URL, email, and mobile.
Only 2% of healthcare prospect records are complete. In one week, clients sent Connexu 55 prospect lists with about 26,000 records, and just 2% had all seven core fields filled. Our ongoing data tells the same story.
Key findings
- 2% complete. About 26,000 records across 55 client lists, one-week snapshot.
- Contact fields are the gap. LinkedIn URL was filled on 47% of records, email on 22%, and mobile on 9.6%.
- Ongoing data confirms it. 3.4% of 34,621 records were complete across 56 lists from 23 client organizations (Sep 22 to Oct 9, 2026).
- Lists as sent were 0.0% complete. In 15 untouched lists (15,891 records), 3.5% had an email and 0.9% had a mobile number.
Brad Hinely first shared the headline numbers on LinkedIn. For what the numbers mean for outbound and a step-by-step list-cleanup checklist, read The State of Healthcare Prospect Data (2026).
Chart: field fill rates in healthcare prospect lists
Source: Connexu, one-week snapshot of 55 client lists (~26,000 records). Free to use with a link to this page. Download the chart (SVG)
Field-by-field data
Missing rate by field, ongoing data (56 lists, 23 client organizations, 34,621 records, Sep 22 to Oct 9, 2026; mostly measured after enrichment):
| Field | Missing |
|---|---|
| Company | 1.5% |
| Title | 8.6% |
| Company domain | 45.2% |
| LinkedIn URL | 48.1% |
| 79.7% | |
| Any phone | 85.1% |
| Mobile | 89.5% |
| Both email and mobile | 94.2% |
Fill rate by field, lists exactly as clients sent them (15 lists, 15,891 records, before any enrichment):
| Field | Filled |
|---|---|
| Company domain | 3.3% |
| LinkedIn URL | 3.4% |
| 3.5% | |
| Any phone | 1.0% |
| Mobile | 0.9% |
| Fully complete | 0.0% |
Names and companies are almost always present. The fields that let you reach a buyer and confirm they still hold the role usually aren't.
Methods
Headline snapshot. All prospect lists clients sent Connexu in one week: 55 lists, about 26,000 records.
Ongoing data. Connexu client portal: 56 prospect lists from 23 client organizations, created Sep 22 to Oct 9, 2026, totaling 34,621 records. A subset of 15 lists (15,891 records) was measured exactly as sent, before enrichment.
Definition of complete. All seven fields filled: name, title, company, company domain, LinkedIn URL, email, and mobile.
Limitations.
- The headline 2% is a one-week snapshot that wasn't saved, so it can't be re-run. We present it as a snapshot of one week, confirmed by the ongoing data.
- The ongoing figures mostly reflect the latest measurement of each list, often after enrichment.
- A field with no column in the list counts as missing.
- Records aren't deduplicated across lists. Hidden and blank rows are skipped.
- We don't have breakdowns by segment, NPI or organization IDs, or direct vs. general email, so none are reported.
- No client names or individual records are included.
Cite or embed this study
Journalists, analysts, and bloggers are welcome to use these figures and the chart. Please credit Connexu and link to this page. For questions about the data, contact us.
Citation
Connexu, "Healthcare Prospect Data Study (2026)," https://connexu.io/healthcare-prospect-data-study, October 2026.
Embed the chart (HTML)
<a href="https://connexu.io/healthcare-prospect-data-study"><img src="https://connexu.io/charts/healthcare-prospect-data-2026.svg" alt="Only 2% of about 26,000 healthcare prospect records across 55 client lists were complete (Connexu, 2026)" width="1200" height="630" style="max-width:100%;height:auto" /></a> <p>Source: <a href="https://connexu.io/healthcare-prospect-data-study">Connexu Healthcare Prospect Data Study (2026)</a></p>
One-line summary
Only 2% of about 26,000 healthcare prospect records across 55 client lists were complete (Connexu Healthcare Prospect Data Study, 2026: https://connexu.io/healthcare-prospect-data-study).
FAQs
Data Study FAQs
What percentage of healthcare prospect records are complete?
In Connexu's one-week snapshot, 2% of about 26,000 records across 55 client lists had all seven core fields filled. Ongoing data from Sep 22 to Oct 9, 2026 showed 3.4% of 34,621 records complete across 56 lists from 23 client organizations.
Which field is missing most often in healthcare prospect lists?
Mobile phone. In the ongoing data, mobile was missing on 89.5% of records and email on 79.7%, and 94.2% of records had neither.
What counts as a complete prospect record?
A record with all seven fields filled: name, title, company, company domain, LinkedIn URL, email, and mobile.
Can I use these numbers in my own article or deck?
Yes. Please cite Connexu and link to this page. A ready-made citation and an embeddable chart are in the Cite or embed section above.
Related: the full data report with a list-cleanup checklist, healthcare lead generation statistics, outsourced healthcare SDR, and healthcare SDR metrics.
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We'll check a sample of your healthcare prospect list against the seven-field standard and walk you through what we find.
Book a demo