Free Tool
Managed vs. In-House SDR Cost Calculator.
Estimate what an in-house SDR really costs using published benchmarks, then compare it with any managed SDR quote. Every assumption is editable.
Last updated: October 16, 2026
SDR cost calculator
Your plan
Median SDR base $55K, The Bridge Group 2025
Median variable $25K (68:32 split of $80K OTE), The Bridge Group 2025
Benefits are 31.5% and wages 68.5% of compensation costs, about 46% on top of pay, BLS ECEC, June 2026
Low end of Connexu's $3K to $6K estimate (salary and cost guide); for reference, Sales Navigator Core lists at $1,079.88/yr (LinkedIn)
Low end of Connexu's $8K to $15K estimate (salary and cost guide)
Low end of Connexu's $10K to $20K estimate (salary and cost guide)
Median SDR manager OTE $146K, The Bridge Group 2025
Average 6.4 SDRs per first-line leader, The Bridge Group 2025
Median 40%, The Bridge Group 2025
Gallup estimates one-half to two times annual salary; default uses the low end (Gallup)
Average 3.0 months, The Bridge Group 2025 (hiring time not included)
Enter the monthly price from any provider's proposal for the same number of SDRs.
Estimated in-house cost, per SDR per year
Plus about 3 months of ramp per new hire before full productivity, and the time it takes to recruit.
Assumptions and sources
- Compensation, ramp, attrition, and manager figures: The Bridge Group, 2025 SDR Models, Motions & Metrics (351 B2B companies, mostly SaaS, not healthcare-specific).
- Benefits load: BLS Employer Costs for Employee Compensation, June 2026, full-time private industry workers. Your plan may differ.
- Replacement cost: Gallup, one-half to two times annual salary. We apply it to base salary at the low end.
- Tools, data, and coaching: low end of the ranges in Connexu's healthcare SDR salary and cost guide. Healthcare data is often at the higher end.
- Compensation is at 100% of target. Fewer reps hitting quota lowers variable pay but usually also lowers output.
- Recruiting fees, CRM admin headcount, office, and equipment are not included.
How to read the result
The result is a planning estimate, not a quote. Use it to compare like with like: the fully loaded cost of the seats you would hire against the full price of a managed program for the same coverage. Then weigh what cost alone can't show, such as time to first meetings, healthcare expertise, data quality, and management time.
For the reasoning behind each line, read managed SDR vs. in-house SDR: what each really costs, or see how an outsourced healthcare SDR program works.
FAQs
SDR Cost Calculator FAQs
How much does an in-house SDR cost per year?
More than the offer letter. With this calculator's default assumptions (median $80K OTE, BLS benefits load, the low end of Connexu's tool, data, and coaching estimates, a share of a manager, and turnover), one in-house SDR comes to about $171,600 a year. Change any input to match your situation.
Where do the default numbers come from?
Compensation, ramp, attrition, and management defaults come from The Bridge Group's 2025 SDR Models, Motions & Metrics report. The benefits load comes from the BLS Employer Costs for Employee Compensation release for June 2026. Replacement cost uses the low end of Gallup's estimate. Tool, data, and coaching defaults use the low end of the ranges in Connexu's healthcare SDR salary and cost guide.
Does the calculator include the cost of ramp time?
It shows ramp as months rather than dollars, because the value of lost pipeline depends on your deal size and win rates. Salary paid during ramp is already inside the annual compensation figure.
What does a managed SDR program cost?
It depends on the provider and scope. Connexu packages are custom-priced to your pipeline goals. Enter any provider's monthly quote in the calculator to compare it with your in-house estimate line for line.
Does a lower cost mean better results?
No. This calculator compares cost only. It does not predict meetings, pipeline, or revenue for either model. Weigh cost alongside speed, healthcare expertise, data quality, and how much management time you have.
Related: managed SDR vs. in-house SDR: what each really costs, healthcare SDR salary and cost guide, outsourced healthcare SDR, and Connexu packages.
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Tell us your targets and we'll scope a managed healthcare SDR program you can plug into this calculator.
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